This is an old advertisement, but …
"If you can not measure how to handle it?"
Businesses can easily access critical marketing data on a monthly basis to show exactly which ads are running and which are not.
The concept is quite simple. Businesses need to have unique unique numbers in each of their ads. 0800 numbers are a good choice as the fact that they are freely callable makes potential customers attractive. There is also an added benefit that virtually everyone knows that the 0800 is free but you think other prefix numbers "08" than 0870 or 0845 are expensive to call. Small and medium businesses can still use 0845, 0870, or 0844 numbers. Personally, I prefer Freephone 0800 numbers.
Works as follows: If a business has a total of 7 advertisements on yellow pages, in the BT phonebook, Thomson, and local paper, you must use seven different 0800 numbers – a number for each ad.
Each telecommunications service provider provides an invoice for printing or downloading. In general, billing information is quite detailed and gives you the number of calls with the duration, time and call cost. Every month, you need to look at your call details to see the number of calls on each 0800 number. Replace it with a grid or enter it into an Excel spreadsheet. The most important benefit of using the Excel spreadsheet is that you can easily move a spreadsheet into a bar graph. At a glance, you can see which ads are running and which do not and do not maintain a steady average that will help you make spending decisions for the coming year.
If you like, you can go one step further and calculate the actual test costs. This is the best known way to directly compare the effectiveness of different media. If you know the annual cost of an ad, you can easily calculate monthly costs – simply divide by 12. Excel Spread can calculate the average number that you will get a number per month when you enter a simple formula. Share the two and get the test costs. If Excel excel, you can create a formula to do this for you.
For example, if an ad pays 200 pounds a month and receives an average of 50 calls on the ad 0800, then the cost of the query is 4 pounds.
Use this information to compare your ad performance. such as the BT phonebook, Thomsons, Yell.com and Yellow Pages, and so on.
This means you can reduce or cancel non-loss-making ads that are not weight-bearing. Many companies find this invaluable, as it appears to liberate money from printed advertising to finance web site design and internet marketing. If you place a new ad, you'll need to keep track of a new 0800 number.
I've been using this system for more than 10 years and helped businesses save a thousand pounds with this simple and powerful 0800 tracking system. Many companies have used savings to fund web design and Internet marketing campaigns.
What are you waiting for? Start watching your ad with 0800 numbers.
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Source by sbobet