If you are a service technician, you will not sell cars, clothes, or jewlry or anything tangible that your potential customers can touch or test or test. Instead, you sell endless intellectual abilities, yourself and your knowledge.
And yet your prospects still want something to "test the drive" before you buy your services. It is therefore important that information products are sold to everyone who sells their own services. These materials become evidence of your knowledge and expertise. They are visible and persuasive for anyone who is interested in what they offer.
Here are some simple ways to create your own information products:
- Start with the tops. They may be as short as a page and as long as you have a whole book. Organize your knowledge in numeric or bullet point format and keep adding to the list daily. Within a week or two you can easily have hundreds of tips that would be useful to your prospective customers.
- Tape any public speaking opportunity. Go out and look for small groups who may be interested in the subject. Do not ask for a prize, but ask for permission to record what you say. It is possible that speech is not enough, background noise and other factors will be present. But after you have recorded three words, you can edit them from a CD that you can pass on to your customers.
- Enter a blog. The blog will not be the information product but will be there where it creates its information products. A few months after I started my own blog, I noticed that I have organized my expertise and wrote so many materials that there are virtually more information products. Now, my little machine is to produce all the information I need. I have outlined two complete books just based on blog posts.
- It has been designed for refilling and rethought materials for the production of new products. Blog entries have become magazine articles and e-books. New products are not simply recycled materials, I use only the first format as a springboard to help me create something new based on the text already written.
- Describe the course. You can easily find opportunities to teach lessons at a local adult training venue or online as an e-course. Your sketch is enough for the first class, but you want to create more material for your students as you progress. All manuals that you write can use any curriculum, worksheet, and workbook as information products for prospective customers.
- Make phone interviews with your specialists. Have more prepared questions and talk points that you give to the interviewer beforehand. You can then transfer the CD as an information product after recording the call.
- Creating Frequently Asked Questions (FAQs). Over time, customers put the same questions. Write down these and then write the attentive answers. You can publish this FAQ to your site or provide separate information products. In producing information products, you should know what the audience wants and know. Self-evident things can give the reader a glimpse.
According to Michael Port, author of the book "one product is another and another: the possibilities are endless." Nothing will build its credibility faster than producing information for the needs of prospective customers. Think about creating your information products fast enough for success.
COPYRIGHT (C) 2006, Charles Brown. All rights reserved.
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