Business Video – Fundamentals 1: What does video production mean?

In today's online world, video is the most effective social media tactic, as it is the most effective way to display a strong message on your site. Current research shows that you simply show the page to Google searches by displaying your video on your site.

During our many years of video production experience, we discovered that a large number of businesses are interested in using videos but do not know where to go and more than they probably feel too expensive to be a professional video.

With this and the "Fundamentals" we will talk about the process itself and what will affect the total cost of production.

Today's proliferation of decent quality cheap cameras, sound recorders and editing software makes video production virtually accessible to anyone but more than good tools to create an attractive video. He has hard experience, technical expertise and talent. In addition, the "professionals" used by cameras, microphones, lights and software produce much better images and sound. And because video is a complex process of shooting, managing, recording, lighting, and editing, they often create a team of experts to create excellent video production.

Depending on the scope of the project and the team of experts, a budget, a professional video project requires only one or two people (typically a videographer and an editor, sometimes both) or a whole team of experts and assistants. Therefore, the total cost of producing a video is determined by three main factors:

1. Time: The more advanced an enterprise needs their video? the more time it takes. High-quality video products will take up much more time and energy in the three stages of video production, which usually involve the design, recording, and editing of video. Someone who sits and talks with a camera is much less elaborate and technical than shooting multiple scenes with multiple cameras and lighting. Editing simple or intuitive videos takes less time than complicated animations, graphics, sound, music, and other enhancements are consistent.

2. Talent : A talented and experienced video producer always produces better products. You should always look at the performance of a production company, including what other companies have been doing, and customer reviews and recommendations. It's like choosing a doctor where you want the best job, and better talent usually spends more than someone who is starting now. 3. Devices: Most people have the tools to create a simple video on their smartphone, but at the end . Professional-level cameras, lighting kits, and post-production editing software (and those who know how to use them to effectively understand the story) add the cost and value of the video.