If you are in the online information store for a long time, you will know that your marketing campaign needs good quality but free information on your prospects. Often this is an e-book in the form of a squeeze page. We're already doing these things ourselves, but have you wondered why it works?
In addition to "freebie searchers", what's happening to people's minds. Why are they willing to give you information in exchange for their relationship?
In this article, I will share three things with you.
first This creates an emotional debt.
There's something that somebody's doing a favor to give you back. Therefore, government employees are prohibited from accepting gifts for anyone outside their organization.
If something gets unexpected, you want to do something for that person.
For example, think of simple things like someone's open door. If you pass through double doors, the person usually opens the next door.
Why? Because the emotional debt created by opening the front door is repaid.
So if you ask someone about our contact information, you will not mind giving them because you're offering them something for the first time. If you simply asked for this information, you would not feel the same obligation because there would be no repayable debt.
2nd Very high has expectations of free material .
Maybe this is the eBook address that has attracted your attention. Or perhaps the description of the problem you are dealing with, which makes the solution easier.
Whatever they are, they now expect that what they offer will be valuable to them. And they expect them to enjoy it.
3rd They see that what you give them and what they give you is the equivalent of replacement .
In other words, in the eyes of their mind, they find that the freebie is worth or more than their availability. And this is the equality that triggers the beginning of the relationship.
Although it is true that some will seize the free e-book and immediately unsubscribe, the most important one who subscribes will stay on the list unless he or she does something that will upset them.
You have to admit that your knowledge is more valuable than your online information business if you give it as when you try to sell it.
Source by sbobet