Creating an Information Product – 4 Things You Need to Map Your Sales Channel

According to today's trend, product samples are used as a model for marketing products for information products, a necessary tool for the map of official sales channels. Every web trainer and training marketing needs an official sales channel in the product line. This map is a key input to the work division structure. And the WBS is a description of what to do in order to sell the products.

But what information do you need on your sales channel map?

In this article we discuss the four most important elements you need in the product strategy's main document.

first Problem statement

Does not it sound funny that the map of its sales channel should start with problem solving? But that's right. Not the problem, the customer's problem. What you will do with your product list. If your customer has a problem ahead of you, he will find that the sales channel will focus on solving their problem.

2nd Solution Statement

Problem-solving helps you focus on your customer while developing your products. Detection of the solution means the same. The full range of the product family is a solution to your customer's problem. This motivates them to buy their products. It is not good if you constantly change the solution they offer. Must be clear in the message. You need a consistent solution. Of course, you can learn more about product development. You may need to review the solution. But save it for release 2. Save My Wonderful Solution 2 (new and improved version)! Replacing horses in the medium will only confuse their customers. If you do too much for others – every version 1 client must provide a free copy of Version 2. Do not try to change the solution in the middle!

3rd Product Goal

Product Sales Channel is a product strategy documentation. As such, different strategies can be placed in each strategy. This map uses product placement on the map to determine what is the product's general purpose. For example, there may be a node on the map that belongs to your free e-book. And another for your welcome video. While this generic purpose is needed, a more detailed description of the purpose of the product is needed.

4th Product Name

When you first design a product family, you may not have a name that will help you sell your product. In fact, you may not have a name when you're done. However, each product in the sales channel must enter its name. In fact, the whole of your product needs a name. This name will be key to the success of the product. So be prepared to change how he developed his plans.

Source by sbobet