Since I'm in the middle of creating an information product, and because there are clients who want to create them, I thought this was a good topic for an article. Let me start by telling you what I'm doing. Then I get to all the pieces of the puzzle that can bring everything together.
Formerly I was asked to introduce copywriting to my local Glazer-Kennedy chapter. I called the ULTIMATE Swipe & Deploy Copywriting Academy. The goal was to show people how to copy existing copies from other sources, such as landing pages, display ads, or sales letters, and use the source material as a template for creating their own copy. Now I am, that this presentation is transformed into an information product. Here is what I've done so far …
Before the presentation I started playing my mp3 player. I got a decent voice record.
I wanted to take the recording. So I looked at oDeskre and eLance to see what they offer. I chose oDesk and set up a standby time. I rented a girl who did not come together after a thin air. So I got the job and found someone. The next step was to send him the mp3 file.
As you've guessed, it's too big to attach an email. So I uploaded the file to DropBox, where I created a folder for the project and enabled the file sharing. DropBox then gave me the login information to send it via email to transcribe to access the file. When it was overwritten, it used the same folder to upload the Word document. So all of our materials were in one place.
In addition to mp3 and transcription, I had a 10-page workbook and a PowerPoint® student who wanted to shape something "bigger." I used Camtasia for this purpose.
First of all, I spent all my dias in Camtasia as a custom graphic. Then I loaded the mp3 audio file. Then I listened to the full presentation and inserted the slide display at the appropriate points. I also added a cruel intro piece. I made the file in DVD format. (With Camtasia, you can choose whether to format the video for the Internet, Screencast, You Tube and many other choices.) When you're done, you'll play like a webinar.
Second, I've created an educational video for each worksheet. Using Camtasia I picked up my voice as I explained how to use individual worksheets. At the same time, I fixed my computer screen while showing how to fill and use individual worksheets. The final DVD contains a webinar-style video and six or seven "Using Worksheets" videos.
If I created all the videos that I have created in DVD format, I create the DVD content and menu as DVD with Windows DVD Maker (with Windows®).
When it's finished, I can upload my content and graphics to Kunaki. I can only order a CD or DVD for just $ 1 at a time. This involves the matter. But the price exceeds orders of more than five.
The end product includes an audio CD, DVD, workbook, PowerPoint slides, and transcribed transcripts.
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