Detected value: what is it and why is it important
for you as information marketing?
In the world of information marketing, you often hear the term "perceived value". Simply put, this means how much you think the product is worth. The way in which your information will be packaged will have a tremendous impact on the value of your customers.
Let's look at the different products relative values from the lowest detected value to the highest detected value. Keep in mind that the content is the same regardless of the packaging.
first Example: Single CD
Low Medium High
Paper Sleeve ——————— Jewel Case ——– —– ——– DVD Style Case
If your CD is a free lead generation tool or a bonus item, the paper sleeve may be the best choice. The price for the product greatly determines what packaging you want to use. If you let go, you should put bare bones on the package.
But if the product sells $ 47, $ 97 or more than you need to get dressed. It must be more surprising, so a jewel case with color pads or a full-color DVD-style case should be requested. Keep in mind that content is the same. You influence the perceived value of the content by packing differently.
2nd Example: 100 page manual
Low Medium High
Saddle Kit ———– Perfectly Knit ———- Spiral Knit —– —- – 3-ring binder
Again the content is the same in all formats. But they were conditioned for the public to compare the value of the perfect book with a price of $ 19.95 or in a traditional bookstore. Do the same information in a 8-1 / 2 "x 11" spiral binding document or in a 3-ring binder, it seems to be more specialized and people are willing to pay more for it.
If you distribute a wide variety of CDs and / or DVDs and some prints that have a price of $ 497 or higher, then the upper middle is the end of the detected value scale.
Packaging of the information product components is crucial to how people value their value. Be aware of the above thresholds when deciding how you want your product to appear.
Source by sbobet