Direct mail marketing in the accounting sector can be very cost effective. CPAs and Accountants are fortunate to be in an industry where they can acquire a database that provides accurate information about potential customers. By doing this, marketing directly offers correspondence with a very cost-effective solution for new customers.
The first thing a CPA accountant needs to do is buy a list of businesses that meet the criteria. The CPA Accountant determines that the company is eligible. CPA Accountant can choose a number of criteria, but the most common are: location, number of employees, sales volume, and industry. A list of some companies still provides limited credit information. It is best to choose places closest to your office. Most compilers use ZIP code databases to create locations. Accordingly, the CPA Accounting Officer must begin by issuing a postal code for his office outgoing office until he reaches the number of businesses he wants.
The accountant is ready to get the purchase. database. Info USA and Dunn & Brad Street are perhaps the largest companies that compile and sell database information for resale. It is recommended to buy a list of the two companies. They are reliable and have worked in the store for a long time. Unfortunately, many companies sell sales information that are unreliable and show high error rates. Many other companies are basically only listing brokers who have purchased the wholesale list of the two companies and then sell it to you. You should always buy your list from a database compilation company that has reliable evidence.
With the list you have purchased, the Accountant now needs a potential business target market that can be a good customer for your business. Direct correspondence is cost-effective for the intended purpose. CPA Accounting does not charge the marketing activity outside its target market. Radios, televisions and newspapers, all of which broadcast or publicize. Advertising in such forms of media would charge the CPA accountant for the cost of communication outside its target market. A direct mail focuses on the cost of communication on the target market.
There are three basic rules for CPA Accountant in direct mail marketing. The first rule is always the use of professional letterheads and envelopes. In many cases, accountants "produce" their own retail space, so they are "home-made". CPA's direct mail is the first presentation of the business that a potential customer can experience. The CPA seeks to ensure that the marketing piece is of the highest quality. A professional looking CPA Accountant direct mail marketing email will open to a business or business, while low-grade appearing letters are often dropped.
The second rule never uses bulk mail or mailing tag. If you receive an unsolicited e-mail, the business owner will view and make a decision. Does it look like something open? The decision is then based on the visible attributes of the CPA direct marketing envelope. If the label of the envelope was provided with a preprinted postal tag, along with bulk post stamps, it is likely that the letter will never open and be discarded. However, if the accountant directly labeled the envelope from the paid mail, through a measured or regular first-rate stamp, the envelope seems important to influence the decision to open the letter.
After the entrepreneur decides to open the accountant's letter, he always looks at the piece to find out quickly if it's interesting. The third rule is always to keep the letter short and to the point. A prospective client quickly determines that it is interesting and short enough to read, while not taking much time. A common mistake is that CPA Accountants are trying to write long long letters to "sell themselves". This is a very costly mistake. The purpose of this letter is to initiate a positive response. After the prospective client responds positively, he has the opportunity to forward these things to subsequent conversations and meetings that will prompt him to use CPA Accounting services.
In addition to the three basic rules, the CPA accountant should always include a business card with a business card. This will allow prospective customers to locate the contact details of the CPA Account Holder and keep future reference retention. We also recommend that the CPA Accountant refrain from using correspondence cards for direct mail marketing for the accounting industry. There is a commodity release that reduces the perception of the quality of the CPA accounting company. Finally, always apply industry-specific direct mail items wherever possible.
In summary, direct mail marketing for CPA accountants can be very cost-effective. The use of target markets avoids the issue of advertising dollars outside the target audience. It's important that we always follow CPAs and Accountants' three fundamentals for direct mail marketing. The cost of violating these rules can be enormous. CPA accounting marketing does not have to be costly, but it can be very cost effective if you are doing it right.
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