Calculation and comparison of newspaper publishing costs becomes complex. After tracking down newspaper advertising, you are faced with the pleasant challenge of understanding everything. There is no "one size for everyone" to make our lives easy. Instead, the advertising costs of the newspaper depend on a number of factors, some of which may be surprising. The answer to the question "how much is it?", The answer: "depends on everything."
There are eight factors that influence publishing costs (within a publication):
In this article, I discuss the 8 factors that determine the newspaper advertising costs in Australia. I'll also give you an example of how much you spend on displaying a Display ad on the Courier Mail (Queensland newspaper). As you will see, the advertising costs of the newspaper can be quickly split. If we have a tight budget, because many people are present, knowing what's the most cost-effective, lets you get back to where you can.
# 1 Ad type – Show VS Classifieds VS Insert
The first factor that determines the cost of a newspaper ad is the type of ad. Most Australian newspapers offer several types. Display ads in a newspaper and use colors, illustrations, photos or decorative letters to attract the reader's attention. They provide a great deal of creative control over the content of the ad, without limiting the text to the text. They are not classified as class, as opposed to classic ads. Ads are generally displayed at a rate per centimeter per column. In other words, the height of the columns determines the cost of the advertising space in centimeters and widths. On the other hand, classic ads are usually based on "lineage" or line item.
The other form of ads offered by most major newspapers is "paste" – separate ads placed in the newspaper and more than one page. Inserts are typically counted per 1000 pages per page. For the purpose of this article, we limit the dispute to display ads.
# 2 Size Matters
The second factor contributing to the cost of publishing, the size. As mentioned above, ad serving costs are calculated based on their centimeter height and column width. Most newspapers have their own standard-sized advertising space that the ad needs to fit in. Some newspapers offer non-standard sized spaces, such as an U-shaped ad at the edge of an open paper, but be prepared to pay higher prices for irregular sizes and shapes.
Let's look at available standard sizes For example, Courier Mail.
- "Small Side Strip", 6 cm high, 7 columns wide, with daily minimum daily cost (Mon-Fri occasionally $ AU58.51) based on $ AU457,42.
- "Medium Page Strip", 8 cm high, 7 column wide, daily minimum cost $ AU3276.56.
- "Quarter Page Strip", 10 cm high, 7 columns wide, daily minimum cost $ AU4095.70. 19659004] "Horizontal side", 20 cm high, 7 column wide, daily minimum casual cost: $ AU8191.40.
- "Full page", 38 cm high, 7 columns wide, daily minimum cost $ AU15563.66
- "Vertical halfway", 38 cm high four column wide, daily minimum casual cost $ AU8893.52.
- "Vertical Third Page", 38 cm high, 3 column wide, daily minimum cost $ AU6670.14.
- "Vertical quarter", 38 cm high, 2 column wide, daily minimum cost $ AU4446.76.
- "Portrait side", 28 cm high 5 column wide, daily minimum cost $ AU8191.4 0.
- "Portrait third page", 20 cm high 4 column wide, daily minimum occasional cost $ AU4680.80 .
- "Portrait Foursquare", 20 cm high, 3 columns wide, with a minimum daily cost of $ AU3510.60.
Here you can see that the cost of a standard-sized display can reach up to $ 2457.42 / day on a small sidebar and at least $ 15563.66 per day for a full page ad. This puts a lot of money on a single page that will only appear one day. Most of us simply do not have the cash to throw them away, so they really need to know what they are doing. This example shows how much the impression ad affects the price. The third factor contributing to the advertising costs of the announcement is the week that the ad was published. Typically, newspaper publishing is the biggest on weekends, so advertizing ads for the major Australian newspapers are amended accordingly. Courier Mail's prices are cheaper on a weekday, more expensive on Saturdays, and Sundays are the most expensive. For the most common ads, Saturday's ads favored by 25% on Monday through Friday, and Sunday's ads were almost 90% more popular with Monday to Friday ads.
However, this pattern may vary depending on a particular publication. For example, age is the most expensive on a Saturday. To show you how much differentiation – a small sidebar ad on Courier Mail for a week is $ 2457.42 and the same ad would be $ 4637.64 per Sunday.
# 4 Different stages or elevations
Most newspapers are divided into different sections and many are raised – this is the fourth factor that determines the cost of publishing the newspaper. The different sections attract different readers and different reader volumes, so advertising rates should be adjusted accordingly. For example, the CareerOne (Work) lifting job in Courier Mail is 2% more than the general part. The CareerOne fees may vary depending on the day of the week, as mentioned above. Some examples of other sections that may be different: Adult services, funeral announcements, real estate, and business
# 5 Side Story on a Section
The next factor that can significantly affect the price of a newspaper ad the page number on which the ad appears within a given section. The most expensive part of the paper is typically the first part, which includes the first 10 pages, and "Early General News" or EGN is short. In our example, Courier Mail, part 2 of the EGN part, attracts 60% loading. Likewise, the first 11 pages contain at least 50% markings. This type of loading is common in Australian newscasts. Now let's say you want to place a small page ad in Courier Mail a week, on page 3 in EGN, costing at least $ 4054.74.
The first few pages and back pages, such as Business, also attract more weight. For Courier Mail, the very rear side attracts a 65% mark. You can see how the position of an ad page can significantly affect the price.
# 6 Left Side Left VS Right Side
The next factor is to point it to the page of the open newspaper on which the ad appears. You may be surprised that some ads appear on the right hand side of an open paper will contain more than the one on the left. This is about how readers actually read the newspaper and were in the focus of attention. This factor is linked to the ad's page position and which part is displayed. For example, in the Courier Mail for ads appearing on pages 12 to 21, the right-hand ad is 5% more than the one on the left. Another factor that significantly influences the price of advertising in the newspaper, the color of the ad and how much color it has. Color ads are more expensive than black and white or black and white ads. Some newspapers distinguish between multi-colored ads and those that contain only one added color (so-called "spot color"). For example, Courier Mail pays 30% more for multi-color display ads and 20% more for "spot" color display ads. Remember that this is combined with any position load
So we say we want to display the small-page ribbon in color in Courier Mail a week on page 3, which we expect as follows: $ 2457.42 + 30% color loading = $ 3194.65 + 65% position load on page 3 = $ 5271.17
Here you can see that your ad cost has more than doubled after considering the color and position of the ad
# 8 Annual spend / commitment
Here is a factor that also affects the price of a newspaper advertisement, but this time it is a decrease, of course, a catch. If you have a budget and are willing to spend a certain amount a year, usually with a 12-month contract, you can get a discount. However, the discount depends on how much you are willing to spend. For example, if you want to receive a 4% discount on Courier Mail advertising fees, you must spend at least $ 38,500 a year. If you are a small business, you probably will not work with this budget, so farewell discount.
Only when you are curious that businesses spend $ 2.3 million a year on Courierrel Mail will receive a 13% discount. In my opinion, this discount simply shows that biased mainstream advertising is aimed at large corporations. Where is the discount for all struggling small businesses? But this is another story.
In summary, these 8 factors are again and how they affect the cost of advertising:
- ad type VS ads VS deposits – fees based on different units
- size – higher pay for larger ads
- weekday – weekends are more expensive
- section or lift – early general news (EGN) more expensive  side position within a section – front and back sides contain more
- left VS right – RHS more kind
- color VS black and white – pays more for full color
- yearly expenditure / expenditure commitment – you will get a discount if you spend a lot
Now that you know what the price of advertising in the newspaper affects and how you want to spend your advertising dollars. If newspaper ads go beyond budget, you may want to consider more cost-effective alternatives, such as online ads.
Source by sbobet