There are general misconceptions about paying for product placement for TVs and feature films – many dollars. And the media consistently supports this opinion. Although this is known as Brand Integration, where money has changed to guarantee the brand-centered story, this is not true for more than 90% of things to do on small and big screen.
Film studios and television networks limit some categories of brands or seek monetary intervention in media buying and integration, or a promotional partner that leverages the media for branding the production – new viewers and higher box office sales.
However, brands will still have a great opportunity to exploit the power of product placement away from dollars and promotional efforts.
The true truth about the placement of a product is that people behind the scenes – people's brands want to associate with the Prop Master, Decorator, Cabinet Editor, Delivery Coordinator … LOVE brands and (divorce) participation in production is free product providing them with great benefits. And they are happy to work with brands to incorporate them into productions.
There are several reasons for this.
first The first is that, just like the brand management departments, the productions have their budgets – and when they can save dollars and get into the budget, they see their bosses great. This applies to smaller items or electronics (which is added!). This would have to be bought, to change the trade in consumables or even to save the very significant budget items. This is a production product that saves higher production costs. It is obvious that not all brands give them this – but a beverage or snack dealer can provide a few palette products to the crew during production, the mobile phone is the most important production manager or entire crew, an automated partner for the production of credit products to key executives and you can use it for talent and many other companies are able to deliver and give the crew the gift of packaging for the production.
2nd Secondly, all the on-screen displays require a loophole, and if a brand is happy to deliver the product, as opposed to buying a product and still have a production point to get the official trademark, then this is a clear and valuable time.
How can a brand make sure that production is aware that the brand is on board, ready and willing to help without calling random foreigners to Hollywood? The most effective way is partnering with a product placement or entertainment marketing agency that creates a strategic program that targets targeted production for targeted demographic targeting, while ensuring brand-backing for any negative use on the screen. The agency's award is not only about time and resources, but also to relationships and industry know-how that the brand needs to have a phenomenal ROI that most brands can not provide alone.
Source by sbobet