Wireless Advertising Costs

Wireless Advertising Costs: How Much Should You Spend?

"How much should I spend on radio ads?" "How do I know that I get the best radio ad rate?" – What radio stations should I announce? "What is the advertising price for good and bad radio?" "How many spots should I broadcast on a radio station?"

Honestly, he's so embarrassed about advertising the radios to look around – I do not blame myself for asking these questions. Why is the advertisement on the radio so mysterious? The answer is – radio advertising is not mysterious. It just helps you understand how it works.

Effective radio advertising relies on two main components: the message (the radio trade itself) and the media (on which the radio spot broadcasts)

The message

Let's first look at the radio. Before you even think about which radio stations or how much you spend on radio advertising, you have to think about what you're going to say about your radio ad. For this article I assume that you, the advertiser, will create all call centers, deliveries, websites, and so on. Promoting radio search is of utmost importance for advertising.

The advertising industry is full of loud talents, radio personalities, DJs and others who all set up radio advertisements. Be careful here. When you enter the radio commercial show arena, find the radio advertising agency with experience and successful advertising campaigns. Anyone can create a radio announcement, but not everyone can create a radio advertisement that pulls traffic. Some radio stations offer free radio advertisements when they announce at their station. Most of these free ads are never on a strategic basis and are only one dozen ads that an overhead radio producer needs to create in a five to fifteen minute time interval. Do not forget, you usually get what you pay for.

The most effective radio advertising is based on a solid, proven strategy. The copy is written using timed formulas that maximize the potential response. Talent is selected in the most appropriate way to connect to end users and production is based on clear, high quality and lightweight sound absorption.

So … what is the cost of the radio commercial production process? Most of the most active radio ads fall in the price range of $ 500 to $ 1,000. There are always exceptions to the rule (many variations for copying or audio, other loud talents, celebrity approval, etc.). But this number is usually a solid strategy, copying from experienced scriptwriters, the highest quality production services

media

Many of the questions about radio advertising rates and radio station prices are the mystery here. I will try to simplify the mystery of radio media as we can in this small space.

* Search for the best radio stations on the market that match customer demographics (age, gender, income level, etc.) and psychographic data (interests, beliefs, hobbies, personality traits, etc.). .).

* Finding the days that best reach your target customer. In the morning? Middays? Follow-up?

* Select the highest radio stations to reach the highest possible potential customers with the least number of times (often specified)

Broadly, radio advertisers have a lot of potential for radio advertiser research to find the best two ideas for radio advertisers. However, if you find the best station (or stations) at the best price, the radio advertising process is a bit more challenging.

Here's how to basically determine how much we spend on radio advertising costs. In the market you want to advertise, find the radio stations that have the best potential to reach your target customer. This is based on the format of radio stations. Urban Hip-Hop stations will achieve different demographic targets such as News / Talk or Soft Rock. After selecting a group of radio stations, contact these stations to let them know you want to advertise on the radio station. Ask for specific information about radio stations called "rankers". This is the rating data provided by most radio stations according to the specific requirements requested. From this point on, you can get a good idea of ​​which stations best give the target demographics.

Once limited to radio stations that will effectively reach your target audience, request some suggestions based on certain criteria – times of day, frequency targets, etc. From these suggestions, you can find out who reaches the target audience most effectively – using tools like cost-per-click (spot rate and percentage share), cost-per-acquisition (spot rate and audience category sums), etc. If a radio station is not competitive, ask the station to submit a more competitive proposal. Ask for added value. Yes … it is very time consuming … and it is very difficult to tell whether the station's radio advertising rate is too high. You really have to know the market and the exchange rate. (This is where the experienced agency is extremely beneficial!) The agency can compare historical data suggestions to determine whether radio stations' prices are consistent with market averages … then negotiating and helping to make a purchase

Great. What is this cost? It depends on the size of the market to be determined by Arbitron (the radio evaluation services). Broadcasting fees for radios may be higher than $ 60 in an upper market like New York City or at least $ 60 for Kerrville, TX. How will you know what to spend?

Here is a valuable system we used to work with radio ads. The system is based on a solid billing schedule that runs one place per morning on the morning drive, one at noon a day, and one afternoon on a daily basis, Monday to Friday, and two spots on Saturdays and Sundays. It's nineteen spots a week at the price of a sticker. This kind of schedule is good for achieving the desired frequency level (ie, the average listening frequency of the station is heard a certain number of times). Based on these general assumptions, you can use the chart below as a rough guide to how your radio campaign is budgeted. *

* Note: These are gross prices and do not include production costs or agent discounts. These market averages, compared to the aforementioned standard radio spectrum, may change actual costs. It does not matter for added value, ROS scheduling, bonus points, etc. Different combinations of different stations can spend much less.

* Marks 1 to 5 (eg: New York City, Los Angeles, Chicago, etc.)

Expect to pay up to $ 8,000 per week / $ 4000 for the most popular station.

* Marks 6 to 20 (eg: Dallas / Ft.Worth, Houston, Phoenix, San Diego, etc.) [19659002] Expect to pay from $ 2000 to $ 5000 per week for the highest performance station.

* Market 21 to 50 (eg: Denver, Cleveland, Kansas City, etc.)

per week / station to the most popular station

* 51 to 150 markets (eg: Akron, Syracuse,

Waiting for $ 500 to $ 1,500 per week / $ 150 to $ 150 / $ 19659002 * Expect to pay $ 500 / can say "Wow, this may be expensive" In some cases, this standard and radio advertising schedule comes in all shapes and sizes, sometimes depending on the advertising goals and goals, but the schedules are smaller, but it is recommended to commit to the minimum requirements [19659002] residuals

Remaining advertising in practice involves purchasing unused inventory in case of deep discounts The success of remaining advertising is much more in theory than in practice. However, this does not mean that there are no advertisers who will remain successful with the remaining ads when and when the remaining ads fall into their lap, we strongly recommend looking at it, but the entire radio advertising campaign might be able to shoot the remaining advertisements in your foot. With the exception of several years, most of the most popular radio stations do not have as many unlisted inventories, often the largest advertisers have contracts that guarantee low-cost / cost-effective costs. The reality is that if big advertisers (with a big dollar schedule) need to run their place or if another advertiser pays for just one pen for more than the rest of the bump – bump! It fell out of the air that day. You can pay twenty pounds and get two more breaths. The stations will do it for you, but what if you count your ad for sales? Or even better, in the age of consolidated radio groups, the remaining ads run on the third most recent nominal station. The result is NO RESULT. I firmly believe that when you're on radio advertising, you should ask them to agree.

Now that you're explaining the radio's ad rate, you can ask the question how long should I announce it? The type of radio advertisement determines the length of the campaign. Advertising for an event? We recommend shorter, more compact schedules for starting or starting the event. Branding Your Product? Often the long-term schedule works with a small breathing room the most. Flying may even work (two weeks, two weeks, or other times). Most of the time, the two things that determine how long a radio advertising campaign will have advertiser goals (traffic number), and external factors such as sales cycles. Oh yes, and usually the budget affects the length of the campaign. Not necessarily necessary, but this is the reality.

The Total Cost

You might think, "So if you want to run a seat on the top three Houston Houston radio stations, expect to pay $ 1,000 for a commercial plus $ 3,000 a week per station … it's $ 10,000 one week of advertising! "This is true, and it may just be necessary to reach thousands of potential targeted customers. The real question is, "How much money can you reach with a few thousand potential potential customers?" Is it over $ 10,000 a week? $ 40,000 per month? These are the issues that we have to put up with because of the good traffic in the advertising world.

It works even better if you let a professional advertising agency further reduce this cost. Allow the agency to receive a great radio advertising schedule, providing instant discounts The lowest negotiated radio station prices and great added value.

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